Discover the 2025 Rolex Collection: Innovation in Motion

Rolex unveils its new models, born from an imagination in perpetual movement that inspires every part of the manufacture.

From the movement, case and bracelet to the design and choice of materials, Rolex’s latest creations reflect its ever-evolving inventiveness, elevated standards, and unwavering commitment to pushing the limits of excellence. These watches are the culmination of watchmaking achievements that expand the realm of possibilities and chart new horizons.

The GMT‑Master II

The perfect match

Same material, same colour, same lustre. The face and bezel of the new version of the Oyster Perpetual GMT‑Master II in 18 ct white gold exhibit unparalleled continuity. The green Cerachrom dial and the daytime half of the two-colour bezel insert echo each other perfectly, establishing a visual connection that reflects the very identity of the model.

The GMT‑Master II brings people together by allowing the time in two different time zones to be read simultaneously. This new version, with dial and bezel in perfect harmony, is another invitation to embrace continuity, transcending distances and time differences.

The Land‑Dweller

Opening new horizons

Rolex begins a new chapter in its history with the Oyster Perpetual Land-Dweller. The embodiment of numerous watchmaking achievements, crafted by those shaping the future of watchmaking, the Land‑Dweller is a watch for those who build tomorrow’s world today.

This watch features a bracelet that harmoniously integrates with the case, creating a seamless aesthetic. Its sleek, bold design houses a movement that introduces groundbreaking innovations, calibre 7135. Thinner than the majority of the brand’s movements, it is designed to operate at a high frequency of 5 hertz, delivering exceptional performance.

The Datejust

Light and shade

Just like the last rays of the sun piercing the horizon at nightfall, the dial of the new Oyster Perpetual Datejust 31 presents a communion of light and shade.

The red ombré dial displays a subtle transition between the fire at its centre and a deep darkness at its edge – a chiaroscuro enhanced by the sparkling diamonds set on the bezel and dial.

This is the first time that Rolex has presented a red ombré dial created using PVD (Physical Vapour Deposition), a particularly delicate colour to achieve with this process. Adorned with 10 diamond hour markers, the new dial has a sunray finish and elegantly complements the 18ct yellow gold of the watch.

The brand’s dial-making expertise, combined with the skill of its master gem-setters, has created a watch face that shimmers with reflections by day and shadows by night.

The Oyster Perpetual

A fresh look

A muted lavender, a warm sandy beige and a fresh pistachio green. The Oyster Perpetual is graced with new faces in an array of colours that celebrate the meeting of pastel shades, vibrant lacquering and a smooth, matt finish.

The lavender dial is unveiled on the Oyster Perpetual 28 and the beige dial on the Oyster Perpetual 36. As for the pistachio dial, it is presented on the Oyster Perpetual 41, a model whose proportions have been subtly revised, with a redesigned case and a slimmer Oysterclasp.

The delicacy of the new dial colours offered in the range and the fluid lines of the new Oyster Perpetual 41 reaffirm the original promise of the Oyster: that of a simple, reliable, and robust watch, capable of fitting any wrist. A timepiece whose infinite variety of faces is constantly creating new possibilities.

The 1908

The geometry of elegance

Rarely has solid gold felt so supple and light on the wrist. The Perpetual 1908 in 18ct yellow gold is now available on a seven-piece link bracelet fashioned entirely in this precious metal. An innovative geometry endows the Settimo bracelet with refinement and comfort in all-round elegance.

Completely new and composed of very small links, the Settimo bracelet is the first metal bracelet dedicated to the 1908. Its meticulous construction and refined links, entirely polished and slightly domed, create an incomparable array of reflections. Its innovative case attachment system, for which a patent has been filed, is discreet, compact and robust.

Fitted with a concealed Crownclasp, the Settimo bracelet presents a harmonious design reminiscent of the jewellery-inspired bracelets on certain vintage watches. It therefore perpetuates the original spirit of the 1908, conceived as a tribute to watchmaking tradition.

Explore the 2025 Rolex Collection today and experience innovation, elegance, and craftsmanship that redefine the art of watchmaking at rolex.com.