LOEWE’s Fall Winter 2025 Precollection Blurs the Boundaries of Home and Fashion

Step inside LOEWE’s Fall Winter 2025 precollection campaign, where the quiet edges of domestic life become the main stage for a striking meditation on identity and space. Far from delivering a typical luxury fashion campaign, Creative Director Jonathan Anderson teams up with acclaimed photographer Gray Sorrenti to present an introspective exploration, pulling viewers into scenes that feel intimate and charged with subtle tension.

A Stillness That Sparks Curiosity

LOEWE’s Fall Winter 2025 precollection campaign focuses on understated detail and atmosphere over spectacle. The staging is deliberate, even a touch enigmatic, with each subject caught in a private pause. Whether it’s Josh O’Connor framed by a neutral grain sofa or Stéphane Bak lost in thought at a desk, there’s an almost dreamlike suspension to these moments. The clean, architectural minimalism isn’t just aesthetic; it deepens the collection’s mystery, inviting repeated, closer viewing.

Design-wise, LOEWE’s singular vision comes through in clothing that elevates simplicity with subtle innovation. Each look plays with scale, proportion, and tactility, reinforcing the idea that the real drama is in the detail.

These moments are more than product placements; they create an evolving story about how we occupy our spaces and inhabit our wardrobes. Yang Mi and Greta Lee also bring their own presence to the campaign, inhabiting the LOEWE world in a way that feels both aspirational and authentic.

Step Inside the LOEWE World

With its Fall Winter 2025 precollection, LOEWE offers more than just garments for the new season. The campaign asks viewers to see their everyday world with fresh eyes and challenges the conventions of what a luxury fashion campaign can be. This is a cast and collection defined by quiet confidence, architectural clarity, and the kind of contemplation that leaves a lingering impression long after the last image fades.

Whether you’re a collector of designer pieces, a devotee of LOEWE’s evolving narrative, or someone who simply appreciates thoughtful artistry, there’s something magnetic about this latest campaign. Step into the mystery, and discover a new perspective on style, interiors, and the conversations that unfold between them.