Unveiling Our New Identity: A Bold New Chapter in Luxury Lifestyle and Sports Culture
Today marks a significant milestone for us at Sports World as we proudly announce a rebranding initiative that reflects our expansive vision and commitment to excellence in luxury lifestyle and sports culture.
Formerly known as Sports World Media, we are dropping the ‘M’ from our name to become Sports World (SW), embracing a refined identity that signifies our growth and broadening capabilities.
A New Identity for a New Era
Our rebranding to Sports World encapsulates our enhanced vision and diverse offerings. This new identity aligns with our commitment to innovation, growth, and delivering exceptional value. We now focus on two main pillars:
1. Sports World Media: Renowned for our luxury print title and digital brand marketing, we continue to broker significant commercial partnerships and provide extraordinary experiences for top-level talent in sports and entertainment.
2. Sports World VIP: Our global lifestyle management platform serves over 3,000 VVIP clients and Ultra High Net Worth Individuals, connecting luxury brands with global talent and delivering an unbelievable high-class service.
“It’s a very interesting magazine that is setting trends in the current market. In the magazine, you can discover some of the most interesting new products and services available. It was a pleasure to work with SW because I’ve been a regular reader of the magazine and really like the style and content.”
– Lionel Messi on Sports World Media
Creating a cohesive brand story is part of the fabric of our success. For us, the journey has always been more important than the destination, and the desire to achieve incredible things and create beautiful moments consistently drives our ideology.
As the great author David J. Schwartz so aptly writes in The Magic of Thinking Big, “Where success is concerned, people are measured by the size of their thinking. How big we think determines the size of our accomplishments,” and we are consistently stretching the boundaries of what can be achieved.
Cognitive maximising, dream reaching, Sports World Media began on the floor of a one-person office where founders Liam and Andrew slept. Now, we are a globally-recognised brand with a magazine delivered to six of the seven continents, and we are embarking on an exciting expansion. As of now, we are dropping the ‘M’ from our name and starting a new chapter as Sports World (SW), opening up a world of opportunity within the coinciding spaces of luxury lifestyle and sports culture.
“Timeless brand design is an investment, not an expense”
“I realise that SW is a very professional company. We chose my looks during the photo shoot together, suggesting a lot of cool ideas for my image, and I really enjoyed our time together. I thank them for everything their VIP team do.”
– Karim Benzema on Sports World
“I am very grateful to Sports World for the opportunity to collaborate. From the moment they invited me to participate I was very happy and very excited. My experience was very special and it’s a magazine that I recommend to everyone.
I love to read the magazine when it arrives at Read Madrid and see the content, which is always very cool. A big thank you to everyone.”
– Rodrygo Goes on Sports World
Our story began in 2015, when owners Liam and Andrew had a simple mission; to bridge the gap between luxury lifestyle brands and sports and entertainment professionals. From the outset, SWM was an entirely print-based model, a luxury lifestyle magazine delivered to professional footballers and their families, offering traditional advertising opportunities to the world’s best businesses and brands. However, the response to the magazine set us on a different path than the one first intended, and today; our platform offers complete marketing solutions to luxury brands and comprehensive lifestyle management services to sports and entertainment professionals worldwide.
For the past nine years, our concept has developed and grown to become a leader in the exclusive sports market coupling incredible content with real stories. “Big results require big ambitions, and for us, that starts right now. I’m happy that when you go to training grounds, private terminals, golf resorts and luxury hotels, you will see a Sports World magazine. That shows the strength of the brand and what we’ve achieved, and what we’re set to accomplish. Brand reputation is the only solid foundation that businesses have to achieve significant and sustainable growth, and that’s something that we have in abundance,” says Liam.
On the other side of the business, our client managers work tirelessly to cater to their client’s needs, helping them with everything from luxury travel to high-level real estate investments and everything in between – proof that the outfit is so much more than a magazine and major marketing platform. “We build a close relationship with the players and their families. Our business is built on trust and referrals, so we need to make sure we know as much as possible about the individual we’re dealing with, so we can meet their unique needs,” says Andrew.
“It was a great experience working with the guys from Sports World on the Gucci collaboration. I felt very comfortable and had lots of fun on the shoot. On the VIP side – its effortless, and I manage to sort my travel very easily.”
– Jude Bellingham on Sports World VIP
“Whether they’re a family man coming to the end of their career or a single lad just breaking into first team football, no matter how big or small that transaction is with a player, it’s about ensuring everything goes perfect. The Sports World service is everything,” he says.
“Having such a stronghold in football helped us, and the brand accelerated from there,” he explains. “We provided one good service for one player, and we ended up working with the full squad. That’s how our model works – it’s based on friendships, communication and a really personal approach.”
“We are a global powerhouse in football, and this brand expansion highlights that,” he says. “Sports World is hands down the biggest football magazine which goes directly to footballers, be it at their clubs or their homes or the places they visit. We are known by everyone from Lionel Messi and Cristiano Ronaldo right down to non-league players. That is beyond mine and Liam’s wildest dreams.
“We work with the world elite, and that’s down to hard work, dedication, a lot of sacrifice and solid trust between us and the players.”
“BEYOND YOUR FEAR IS YOUR FREEDOM”
“Working with SW is smooth; it’s fun, and we are able to connect, get our ideas across, and visually make something dope. For me, it’s an honour to be able to work with SW, so I appreciate it”
– Chris Brown on Sports World Media
“Timeless brand design is an investment, not an expense”
We have retained our signature colourway and simplistic initialism for the new logo. Globally recognised, we now stand as a figure of immovable success and limitless potential—a simplistic model serving the upper echelons of sport and lifestyle, and everything in-between.
• Thicker, more robust S – represents the static, powerful multi-generational nature of sport.
• Italicised, golden W – symbolises the glamorous space of fashion and global brands, “leaning toward the future.”
Welcome to our new chapter. SW | Sports World
“THE M ISN’T MISSING, IT’S NOW INTEGRATED INTO THE ROOTS OF THE COMPANY.”
“I don’t think it’s any secret how popular and how great Sports World is. Whatever you need, whether it’s holidays, drivers, villas, or even clothes, it can be absolutely anything, and the VIP service is amazing. I’ve obviously used SW for a while now, and I won’t be stopping anytime soon. The service is top-notch, and I look forward to working together more in the future.”
– Jack Grealish on Sports World
So, what’s next? The world of sport is tempestuous, exciting, electric and emotive. The future is bright at Sports World, with other avenues more readily accessible than ever before under the new umbrella, bigger brand collaborations and a rejuvenated sense of big thinking set to open new doors and markets for a forward-thinking institution.
