INVESTING: Your Future Starts Here
Income After Sport is changing the game for athletes financial management. Set up by revered Investment expert Ronnie Garrett, a former successful stockbroker and hugely experienced property advisor, IAS provides a revolutionary support platform for footballers to manage and maintain their income after retirement.
What inspired you to start Income After Sport and focus on helping footballers with their financial stability?
Seeing how certain players struggle postplaying, whether it’s around money or feeling a bit lost, really motivated me. Some players go from earning a lot to having no income at all. My goal is to provide a service that helps them create steady income streams after they retire, allowing them to focus fully on their careers. There are too many horror stories of young players with big contracts who don’t manage their money well. They might get injured or lose form, and their income drops drastically. If they haven’t been smart with their contracts or investments, it can hit them hard. That’s why I focus on educating younger players as early as possible about how to manage their finances and invest wisely.
You work very closely with your clients. What do you bring to the service they receive?
I’ve been working in investments for 23 years. I started as a successful stockbroker and then moved into property about 15 years ago, working with some of the biggest institutions worldwide. It’s not just about selling property–it’s about providing a service that makes people’s lives easier. That’s why my approach works so well with footballers and celebrities; they can focus on their careers while I handle everything in the background. Helping people, especially those I admired growing up, gives me a real buzz.
How do you approach educating footballers about financial management and investment opportunities?
It starts with research. I’m fortunate to work with a great company like Alliance, where we do top-to-bottom research on areas, developers, and properties. Due diligence is key because I don’t like taking risks with people’s money. I tailor everything to the individual—it’s all about what works for them and their unique needs.
What are some common financial pitfalls that footballers face during and after their careers?
Overspending, for sure. I can relate to it because when I was a stockbroker, I was making a lot of money and spending it just as quickly. That’s probably why I connect so well with footballers. But beyond that, they often get bad advice from people who don’t have their best interests at heart.
That’s why I don’t charge fees for my services; I’m compensated by the developers. My goal is to help these guys avoid the mistakes of overspending and bad investments, especially in property, which is a tangible asset that always appreciates over time.
Can you share a success story where a footballer significantly improved their financial situation through your guidance?
I’ve helped a few younger players—18, 19, 20 years old—by educating them over time so they fully understand what they’re getting into. I have a few players who are now earning similar incomes from investments as they do from playing. That kind of financial security, especially early in their careers, allows them to focus purely on football.
How do you tailor your financial advice to suit the unique needs and goals of each player?
It’s all about them. Every consultation is thorough because I need to understand their long-term goals, where they want to be in 5, 10, or 15 years, and how much they’re earning. Some players want immediate income, others want capital growth—it’s completely bespoke.
What types of investments do you typically recommend to footballers, and why?
Property, without a doubt. It’s a stable, long-term investment that always increases in value. Depending on the area, properties can yield high returns. I focus on regeneration zones just outside major cities, where the growth potential is highest. If I recommend a property, it’s because I’d personally invest in it.
How do you help footballers balance their current lifestyle with long-term financial planning?
It’s tricky because I’m not their parent, but I do advise moderation. They need to enjoy life but also start investing early. The sooner they invest, the better their returns will be, especially in property, where rents increase over time.
What advice would you give to young footballers who are just starting their careers and want to ensure they are financially secure in the future?
Surround yourself with people who genuinely care about you. Start investing early—even small amounts can grow over time. You don’t need to buy loads of properties right away, but structuring investments properly from the start will pay off in the long run.
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