Kith and Wilson Revive Yardley Tennis Club

Tennis enthusiasts and fans of timeless style, prepare for something special. Ahead of their highly anticipated collection release, Kith and Wilson have joined forces once again for a campaign that goes far beyond clothing and accessories. This time, the focus is on the restoration of the iconic Yardley Tennis Club in Birmingham, paying homage to the birthplace of modern tennis while fostering community engagement.

This blog explores how Kith and Wilson are blending sports heritage with modern design, how this initiative benefits the local community, and most importantly, why this collaboration is more than just about great style.

Restoring Yardley Tennis Club

Every season, Kith partners with Wilson to give back to local tennis communities by restoring courts. Following previous successful projects in New York and Paris, this year brings their campaign to Yardley Tennis Club in Birmingham. Known as the birthplace of modern tennis, this location is brimming with history—but its courts had unfortunately fallen into disrepair.

Kith and Wilson transformed Yardley’s three courts, resurfacing and redesigning them with their signature touch. The courts now feature vibrant colours inspired by Kith’s upcoming collection, creating an intersection between function, fashion, and heritage.

This restoration is not only an ode to tennis traditions but also breathes new life into a space that serves both seasoned players and those new to the sport.

A Partnership with Purpose

Beyond the physical restoration of the courts, Kith and Wilson partnered with Give It Your Max, a UK-based charity devoted to supporting disadvantaged youth through tennis. This collaboration underscores the campaign’s core theme of building communities and creating opportunities.

Through these efforts, Kith’s campaign transcends fashion, reminding us of their commitment to meaningful impact. It’s not just about chic aesthetics, but also making a tangible difference where it’s needed most.

This campaign is leading up to the launch of Kith’s latest collection with Wilson, set to release on 20 June 2025 at 11 am EST. If the refinished Yardley courts are any indication of what’s to come, the collection is certain to make just as much of a statement. Whether you’re searching for functional sportswear, stylish off-court pieces, or both, this line is poised to offer something extraordinary.

Be among the first to explore the collection and channel the essence of timeless yet modern tennis style.

Visit Yardley and Stay Connected

If you’re local to Birmingham, the newly redesigned Yardley Tennis Club is now open for all. Stop by and experience the courts firsthand, complete with their vibrant facelift courtesy of Kith and Wilson.

For those eager to stay in the loop with this exciting campaign, exclusive drops, and behind-the-scenes updates, make sure to sign up for Kith’s newsletter. There’s no better way to be part of this community blending sport, style, and cultural impact. Stay connected with SW for front-row seat to where elegance meets innovation. Be part of the conversation.