Harry Kane

Think Michael Jordan. Serena Williams. Sachin Tendulkar. Icons who transcend their sport, whose impact ripples far beyond the game, influencing culture, business, fashion, and daily life. Their names carry more than records or statistics; they carry meaning.

Harry Kane is one of those individuals.

His achievements speak for themselves: England’s all-time leading goalscorer, record-breaker at Spurs, and now record-breaker at Bayern Munich. But to define him purely by his footballing feats would be to miss the point.

What makes Harry truly remarkable is the way he carries himself: calm, composed, and consistent in a world that rarely is.

Together with Reflo, we step into the world of Harry Kane to celebrate a sporting icon and a decade of SW.

To mark SW’s 10th anniversary — a celebration of a decade of excellence — there could be no more fitting cover star. Harry is a figure we’ve long admired; an athlete who embodies what this magazine stands for.

And that’s not just within sport. Because while Harry continues to score goals with staggering regularity, he’s also building a career beyond the game; a portfolio of smart investments, endorsements, and business ventures that are carefully considered and a reflection of his values and ambitions.

One of those ventures is Reflo, a performance wear brand with a clear mission, specialising in sustainable, technical sportswear designed for athletes across golf, training, and more. With innovation at its core, Reflo is leading a new era of sportswear through its recycling initiative, Reloop — a system that turns 100% recycled garments into new products and helps reduce waste across the industry.

Already trusted by teams such as Jaguar TCS Racing, Forest Green Rovers, and the Nissan Formula E Team, Reflo offers a genuine end-to-end solution. Old kits are given a second life, and fans can support their teams whilst supporting the planet.

That blend of performance, sustainability and purpose is what drew Harry to the brand. Not just as an endorsement, but as a long-term investor and ambassador actively involved in shaping its future.

In collaboration with Reflo, SW spent the day with Harry at his local golf course in Munich — a place he admits has become his escape from the intensity of professional sport.

“The golf course is where I like to spend a lot of my time to relax and switch off from football,” he says, standing beside the green with a soft smile. “And then at home, with my wife and my kids, that’s almost just a different version of me really. I love spending time with them. They’re getting older now and doing more things.”

In person, Harry exudes a calm that’s hard to teach. There’s no manufactured media persona, just a grounded individual who knows what matters.

In football, he’s performed under immense pressure for years — match-winning penalties, captaining club and country, and the constant scrutiny that comes with being the best — so it’s easy to understand why he’s drawn to the tranquillity of golf.

It offers him a welcome contrast to football’s intensity. As a game of patience and precision, it mirrors many of the qualities that define Harry as a player. But more than that, it’s a release; a way to be competitive without the stakes, scrutiny, or distraction.

“I think to totally switch off from football, the golf course is nice because I’m focused on that and trying to play some good golf,” he says. “Family’s a little bit different, because it’s always a special time with them.”

For Harry, switching off isn’t about escaping who he is; it’s about maintaining clarity, avoiding burnout, and staying present on and off the pitch. But there’s still that innate drive — the competitive edge doesn’t disappear.

“I think football is obviously a job for me now,” he says with refreshing honesty. “A lot of high-pressure situations, a lot of dedication, a lot of hard work. So I think golf just gives me that hobby to switch off. I play golf for fun.

“Of course, it gets competitive sometimes and gets frustrating sometimes. That’s just the sportsman in me, but ultimately I just love being out here with friends and switching off for four or five hours, however long it takes. So a good hobby that’s active as well — it’s kind of perfect for me.”

The word “balance” comes up often when speaking to elite performers, but few seem to understand it quite like Harry. He has a clear sense of what matters, and that perspective keeps him moving forward.

Even on the golf course, there’s a quiet drive for progress.

“For me, it’s always about improving, getting better, understanding myself more, understanding the game more,” he says. “Of course, I know you’re going to be judged on what you do on the pitch and what you win, but ultimately it’s about doing what you can to the highest ability every year.

“I think that’s what separates the good players from the great players — being consistent. Success for me is maintaining high standards, a high level, and pushing the boundaries, seeing how far and how many things you’re going to achieve. Ultimately, that will help lead to successful trophies and individual trophies.”

That mindset — deliberate, focused, future-facing — is central to everything Harry does. Whether it’s training, teeing off, or building a business, there’s intent behind it. He’s planning for what comes next, while still operating at the highest level.

“I know a football career is not going to last forever,” he reflects. “And it’s important with the money that I make, I invest it in the right things. Because ultimately, I’m going to be leaving it to my kids for when they’re older. So just being sensible, making sure I save and invest in good opportunities.

“Also it’s good to take my mind off things sometimes. You can have exciting projects and grow with companies like Reflo, for example. Again, it’s just a good side thing to take your mind off all the stress and all the hard work of football.”

Reflo, in particular, is a natural fit. It represents the sweet spot where Harry’s passion for golf meets his desire to build lasting, meaningful ventures. Sustainability, style, and performance, all wrapped into one brand that feels entirely in tune with his world.

“Talking to Rory and talking to the guys at Reflo, I just thought they had a great product,” he says. “I’m into my golf, and the golf range was something I enjoyed wearing and using. Once I found out more about the company and what they do to make all the clothes, it was just a good fit.

“I got excited by the opportunity to be an ambassador and an investor. I feel like the company’s only going to get stronger and stronger, and that’s been the case so far. I enjoy having an input, giving my opinion on certain things, and helping them make it as good as possible.”

Harry isn’t trying to become a mogul. There’s no grand branding push or headline-chasing project. Instead, he chooses substance over spectacle, aligning with partners who share his values and backing ventures he genuinely believes in.

That extends to his style, too. Harry doesn’t dress like your typical footballer; he has a style all of his own — one that’s refined, understated and elegant.

“To the training ground, I’m a casual type of guy — just tracksuit bottoms and a t-shirt, a pair of trainers,” he says. “I’m kind of an old-fashioned style type — chinos, some nice boots, maybe a polo top or nice shirt. Just classics. I’m not too out there with my fashion. I like it quite simple and quite plain, to be honest.”

And while Harry’s personal brand continues to evolve, so too does his role as a philanthropist. Through the Harry Kane Foundation, he’s putting energy and resources into a cause that resonates deeply: mental health.

Launched on World Mental Health Day in 2022, the foundation reflects Harry’s belief that mental well-being should be prioritised just as much as physical health. Working with experts, charities, and strategic partners, the foundation funds and champions education programmes, awareness campaigns, workshops, and research projects — all designed to help people of all ages take proactive steps towards better mental health.

Rather than focusing solely on the crisis, the foundation aims to reframe the conversation, shifting the narrative toward empowerment, prevention, and long-term resilience. For Harry, the opportunity to use his platform to break stigma and promote positive habits is personal. It’s about helping people to understand themselves better, build emotional strength, and create an environment where asking for help is not only normalised but encouraged.

“The foundation started because I know how big football is and I know that I’m a role model to a lot of people around the world,” he says. “My words and my actions are going to have a big impact on other people as well. That’s something I learned as I got more experience.

“We started the foundation, and we wanted to focus on mental health because I felt like it was something I could relate to — the ups and downs I had to go through in my career to get to where I am now, the resilience and all those types of things. It’s been a great journey.

“[It is] something that I want to do for a long, long time. This is just the early years of it. I think we can make a difference to a lot of people, especially young boys and girls, because in this day and age I think it’s really important — with social media and all these things — to have the right impact and the right messaging. That’s what we’re trying to do.”

By the end of the day, as the sun begins to slip behind the trees, Harry takes a moment to reflect — not on goals or headlines, but on this quiet stretch of green, and a rare window to share something more personal.

“It’s been great with you guys here today to show you a bit of my life outside of football,” he says. “I’ve seen the Sports World magazines always in the training grounds at Tottenham, at Bayern, with England — they’re always around. I think what you guys do is great, giving us athletes a different voice, for people to see a different side of us.

“And this is the prime example of me — just comfortable here on the golf course. It’s a relaxed environment, so I appreciate you all, and I look forward to seeing it all come out.”

Harry Kane might be a global icon, a record-breaking footballer, and a national hero, but what sets him apart is who he is as a person. In a world that often demands more — more noise, more drama, more speed — he chooses to go his own way and doesn’t deviate.

And that, perhaps more than anything, is his greatest attribute.