The Most Beautiful Racing Simulator in the World: Introducing Prodrive

A new concept in racing simulators, designed not only to offer a first-class simulator experience but also to be a striking piece of home furniture.

For those who crave the thrill of racing, what if we told you that you could enjoy it in your home? The Prodrive Racing Simulator is a seamlessly designed vessel that offers an unmatched blend of craftsmanship, performance, and luxury. Combining cutting-edge technology with stunning design, the simulator can be installed into any room in your home and delivers a driving experience so immersive that it rivals the real thing. Whether you’re looking for the ultimate training tool or a striking addition to your home, this simulator offers something quite unlike the rest.

The Prodrive Racing Simulator is not just a machine; it’s a work of art. Built around a commitment to hand craftsmanship, premium materials, and an original, streamlined design, Prodrive’s mission to create “the most beautiful racing simulator in the world” is immediately evident. Its sleek, sculptural presence will capture the attention of even the most discerning collectors and enthusiasts, destined to become an iconic piece in any space.

An Exclusive Ownership Club

But what truly sets this simulator apart is the ownership experience. Prodrive offers a tailored journey for each client, starting with a dedicated liaison to guide you through the process. Whether it’s customising materials or specifications to your personal style, the experience is designed to reflect the individuality and tastes of each owner. From consultations at your residence to a visit to Prodrive’s Motorsport Valley headquarters, the process is as bespoke as the simulator itself.

Each Prodrive Racing Simulator is individually numbered with a custom chassis plate, accompanied by a certificate of authenticity signed by Chairman David Richards CBE. Richards, driven by the desire to challenge convention, initiated this project with one goal: to create the most beautiful racing simulator in the world. The simulator draws inspiration from the grand piano, an object that seamlessly blends function and elegance in any home—a philosophy reflected in this racing masterpiece.

The task of transforming this concept into reality was given to renowned designer Ian Callum CBE. By combining traditional materials such as beech wood and piano black veneer with Prodrive’s innovative carbon fibre engineering, Callum’s design achieves both beauty and technical prowess. As Callum himself puts it:

“You know it’s a simulator, but then you have to look again. The sweeping form and piano black gloss finish take the Prodrive Racing Simulator to a whole new place—it’s a piece of furniture that can sit in a living space.”

A Driving Experience Like No Other

Beyond its aesthetic appeal, the Prodrive Racing Simulator delivers an authentic racing experience grounded in Prodrive’s 40-year motorsport legacy. Sliding into the carbon fibre monocoque cockpit mirrors the feel of entering a real race car. From the racing bucket seat to the precision placement of the pedals and steering wheel, every detail is engineered for realism. The pedal box and seat are fully adjustable, ensuring both comfort and an optimized driving position.

The simulator also comes with a pair of Bang & Olufsen Beoplay HX wireless headphones, allowing racers to immerse themselves deeply into the virtual world. The custom-made 40mm drivers with neodymium magnets deliver a powerful and precise sound experience, while adaptive noise cancelling automatically adapts to the environment, keeping the outside world out.

Serious racers will immediately notice the responsiveness of the brake pedal, with minimal travel to recreate the feel of a true race car. This level of detail is what makes the Prodrive Racing Simulator stand out—it’s designed by racing experts for those who demand more than just an arcade experience.

To elevate the experience further, Prodrive offers ongoing coaching from top-level motorsport professionals. Whether you’re looking to improve your skills or fulfil the dream of becoming a racing driver, Prodrive’s expert guidance will help you achieve your potential.

Live the Dream of Racing

The Prodrive Racing Simulator offers more than just a virtual experience; it brings you as close as possible to the world of professional motorsport.

Ready to live the dream?
To learn more or register your interest, visit www.prodrive.com/simulator, or contact the Sports World team on [email protected] for a direct introduction.