Tommy Hilfiger Joins Cadillac F1 as Official Apparel Partner
Tommy Hilfiger has raced ahead of the fashion pack, confirming a multiyear collaboration as official apparel partner to the new Cadillac F1 team. This partnership fuses a heritage American brand loved for its preppy-cool aesthetic with one of the most anticipated new names in motorsport, setting the scene for an innovative chapter in the convergence of style and speed.
Formula 1’s surge in popularity is impossible to ignore. With the sport preparing for a blockbuster moment thanks to the upcoming F1 The Movie starring Brad Pitt and Damson Idris and the Cadillac F1 team’s entrance in 2026, all eyes are on who gets to share the spotlight. Tommy Hilfiger, already confirmed as an apparel partner for the movie, cements its position by becoming Cadillac F1’s first official apparel partner.
Fashion and motorsport have long made a stylish pair, but Tommy Hilfiger’s latest move is more than branding. The tie-up brings Hilfiger’s ‘fashiontainment’ to F1 at a time when the sport is rewriting its own style codes. The partnership includes Tommy Hilfiger’s iconic logo gracing team kit, drivers’ suits, pit crew gear, paddock attire and even technical race car elements.
Fans can also expect the launch of a sport-driven fanwear collection, available globally in Tommy Hilfiger boutiques and select partners just as the Cadillac F1 team makes its 2026 grid debut.
The evolution of Tommy Hilfiger’s motorsport legacy
For Tommy Hilfiger, this is a return to racing roots. Founder Tommy Hilfiger’s relationship with the sport dates back to the early ‘90s, having partnered with Team Lotus, Ferrari, and Mercedes-AMG F1TM️, along with collaborations with celebrated champion Sir Lewis Hamilton. These precedents underscore the brand’s deep-seated passion for racing, blending technical excellence and creative vision.
Now, as Cadillac F1 enters the pinnacle of motorsport for the first time since 2016, Tommy Hilfiger stands ready to outfit a new generation of drivers, engineers, and fans. Behind the alliance are TWG Motorsports and General Motors, recognising Hilfiger’s power to elevate the team’s presence on and off the track.
Performance, style, and innovation at the forefront
The partnership signals more than shared branding; it reflects an alignment of values. Both Tommy Hilfiger and Cadillac F1 are American icons with global impact and an appetite for bold moves.
The new team kits are about more than looks. Drawing inspiration from both racing and fashion, the design leans into technical fabrics that enhance breathability, waterproofing, stretch, and safety. These details echo the precision engineering of Formula 1 cars and the demands of race-day performance, merging form with function.
Hilfiger notes, “Technology plays a huge part in both the making of cars and clothing. We’re using technical fabrics that deliver on breathability, waterproofing, and reflectivity, just like racing uniforms.”
Excitement for Cadillac F1’s 2026 grid arrival
For Cadillac F1, gaining Tommy Hilfiger as the inaugural partner is a major statement. It signals that the team is not only aiming for competitive results on the track, but also setting the pace for style, innovation, and cultural impact.
Both brands describe the partnership as a new standard for the intersection of fashion and Formula 1, promising further creative collaborations and fan experiences. Lowdon of Cadillac F1 sums it up best, “Formula 1 is the Haute Couture of motor racing. We see that same creative flare and passion for design in Tommy’s team as in ours. Together, we can do amazing things.”
Tommy Hilfiger’s role as official apparel partner for Cadillac F1 sets a new bar for global brand collaborations. It opens up fresh creative territory and points to motorsport’s growing influence across fashion and entertainment.
Supporters of the Cadillac F1 team, Tommy Hilfiger fans, and the wider F1 community can look forward to innovative, sport-inspired apparel, and the excitement of seeing an iconic fashion logo become part of racing history.
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