A global lifestyle platform exclusive to sports and entertainment

This is SW

Media, Marketing and Lifestyle management for an exclusive network

Media

Market leaders in media creation, podcasting, and brand collaborations, securing media sponsorships and forging lucrative commercial agreements. SW connects high-profile sports figures with global luxury brands.

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Marketing

Crafting compelling stories, building global brand partnerships, and elevating brand presence with premium marketing, social media, and sponsorship campaigns - SW delivers results that reflect the pinnacle of sports and luxury lifestyle.

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Management

Curating unforgettable experiences and securing exclusive opportunities. SW manage every detail of our clients lifestyle. Offering a tailored approach ensures access to the finest in luxury, sport, and entertainment.

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Feature Winter 2025 Issue 62

Kylian Mbappé

& His Journey with Hublot

It All Started With a Big Bang

Defining Time, Defining a Generation

A Decade of Excellence with SW

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News Features

Keep your finger on the pulse and discover the latest news from SW's partners and the world of luxury, including real estate, investments, travel and more.

25/01/26

Fine Wine Finds Its Footing: What the Data Is Revealing About Demand, Pricing and Confidence

For over 15 years, Moncharm has supported private clients, collectors, and wealth-builders in accessing the world’s most prestigious wines as … Continued

14/01/26

The Best Dressed Stars From the 2026 Golden Globes

The 2026 Golden Globes transformed The Beverly Hilton into a showcase of high-impact style, as Hollywood’s most influential names arrived … Continued

12/01/26

Golden Globes 2026: All the Winners and Nominees

The 83rd Golden Globe Awards returned to Beverly Hills on Sunday night, delivering a sharp mix of industry momentum, global … Continued

06/01/26

Padel, Elevated: Lacoste Brings the Game to the Alps

Set against the snow-covered peaks of the French Alps, Lacoste takes padel to new heights with the opening of two … Continued

30/12/25

Travel Hotlist 2026: The Places Shaping the Year Ahead

Planning your next getaway? The travel world is shifting—and fast. Thanks to the constant scroll of Instagram, TikTok, and travel … Continued

18/12/25

Five Watches for Effortless Gifting and Meaningful Moments

A watch is rarely about the day it’s given. It marks a moment quietly, then settles into the rhythm of … Continued

Media Kit

A unique platform for luxury brands looking to target an affluent audience with phenomenal spending power and unparalleled social influence. Brands can choose between annual or quarterly advertising packages incorporating print, social and digital marketing channels. Request a SW Media Kit here.

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