A global lifestyle platform exclusive to sports and entertainment

This is SW

Media, Marketing and Lifestyle management for an exclusive network

Media

Market leaders in media creation, podcasting, and brand collaborations, securing media sponsorships and forging lucrative commercial agreements. SW connects high-profile sports figures with global luxury brands.

Discover More

Marketing

Crafting compelling stories, building global brand partnerships, and elevating brand presence with premium marketing, social media, and sponsorship campaigns - SW delivers results that reflect the pinnacle of sports and luxury lifestyle.

Discover More

Management

Curating unforgettable experiences and securing exclusive opportunities. SW manage every detail of our clients lifestyle. Offering a tailored approach ensures access to the finest in luxury, sport, and entertainment.

Discover More

Feature Summer 2025 Issue 58

Rúben Dias

A Life in Full

A SW Exclusive Interview

“Quem não arrisca não petisca”

He who doesn’t venture, doesn’t gain.

View All Media

News Features

Keep your finger on the pulse and discover the latest news from SW's partners and the world of luxury, including real estate, investments, travel and more.

23/07/25

Elite Investments, Exclusive Access: SW Reconnects with IAS at Berkeley Square

At SW (SW), we’re always looking for ways to bring our members smarter, safer, and more strategic ways to build … Continued

22/07/25

Volta by DAMAC: The Future of High-Performance Living

In a city defined by ambition, Volta doesn’t just rise—it charges upward. DAMAC’s newest launch is not simply a luxury … Continued

21/07/25

The Spirit of Padel, Reborn — Meet PULCO

At SW, we’re proud to work with brands that not only push boundaries but redefine them. That’s why our partnership … Continued

19/07/25

The Future of Luxury: Inside Bagista’s World of Circular Fashion

In a world where trends evolve in seconds and social platforms dictate desirability, the concept of timeless luxury has never … Continued

18/07/25

Redefining Outdoor Living: The Rise of Climate-Adaptive Luxury Spaces

Luxury living today is no longer confined by walls—or even by seasons. Outdoor spaces have evolved far beyond their traditional … Continued

15/07/25

Private Wellness Suites: The New Gold Standard for Luxury Living

Peak performance isn’t limited to the gym – it starts at home. Today’s most discerning homeowners are designing spaces that … Continued

Media Kit

A unique platform for luxury brands looking to target an affluent audience with phenomenal spending power and unparalleled social influence. Brands can choose between annual or quarterly advertising packages incorporating print, social and digital marketing channels. Request a SW Media Kit here.

Request a Media Kit