A global lifestyle platform exclusive to sports and entertainment

This is SW

Media, Marketing and Lifestyle management for an exclusive network

Media

Market leaders in media creation, podcasting, and brand collaborations, securing media sponsorships and forging lucrative commercial agreements. SW connects high-profile sports figures with global luxury brands.

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Marketing

Crafting compelling stories, building global brand partnerships, and elevating brand presence with premium marketing, social media, and sponsorship campaigns - SW delivers results that reflect the pinnacle of sports and luxury lifestyle.

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Management

Curating unforgettable experiences and securing exclusive opportunities. SW manage every detail of our clients lifestyle. Offering a tailored approach ensures access to the finest in luxury, sport, and entertainment.

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Feature AUTUMN 2025 Issue 60

Robert Lewandowski

In Pole Position

The Decade of Excellence Edition

Robert Lewandowski is that rarest of individuals.

Enduring, engaging and effortlessly entertaining, he’s as compelling off the pitch as he is captivating on it.

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News Features

Keep your finger on the pulse and discover the latest news from SW's partners and the world of luxury, including real estate, investments, travel and more.

16/10/25

Dolce&Gabbana x Ounass Take Over Cloud 22 at Atlantis The Royal

The brand’s distinctive style enriches the skypool of one of the world’s finest hotels. At Atlantis The Royal in Dubai, … Continued

12/10/25

Destinology x SW: Luxury Travel Designed Around You

For those who live in the fast lane of professional sport, time is precious, privacy is essential, and every detail … Continued

11/10/25

Reclaim Your Time with Private Jet Travel

At SW, we know that time is the ultimate luxury — that’s why we partner with Air Charter Service, a … Continued

10/10/25

Driving Into the Season: SW x Premier Sports Solutions

A shared commitment to elevated living. As we approach the end of the year, lifestyle ambitions evolve — and so … Continued

08/10/25

A Star-Studded Night: CARBONE Dubai Opens at Atlantis The Royal

Dubai turned up the glamour this week as CARBONE officially opened its doors at the ultra-luxurious Atlantis The Royal. The … Continued

07/10/25

JOALI BEING: You, Me and Infinity – Weightless in Love

In the busyness of daily life, with work, household, hobbies, family and friends, quality time with your beloved can sometimes … Continued

Media Kit

A unique platform for luxury brands looking to target an affluent audience with phenomenal spending power and unparalleled social influence. Brands can choose between annual or quarterly advertising packages incorporating print, social and digital marketing channels. Request a SW Media Kit here.

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