Nike Crowns the Next Era: The LeBron XXIII Signature Collection

Few athletes command mythology in real time. LeBron James has been building his for over two decades, and with Nike’s unveiling of the LeBron XXIII, that story finds its most ambitious chapter yet.

This is more than a basketball shoe. It’s a living archive — 23 stories told through colour ways, each one a marker of the milestones that define the Forever King’s reign. From the “Uncharted” debut celebrating his 40,000-point record to “Miami Twice,” a nod to back-to-back championships, and “The Chosen One and the One Who Chose,” honouring his historic father-son NBA debut alongside Bronny, the XXIII reads like a career carved in leather, fabric and foam.

Technically, the silhouette signals fresh innovation. For the first time in the LeBron line, Nike integrates a full-length ZoomX drop-in midsole, pairing lightweight responsiveness with a new Crown Containment System built for the force of the King’s game. Carbon fiber support, multidirectional traction and an engineered upper balance stability and speed with comfort, creating a design both futuristic and elemental.

But the XXIII is not a shoe in isolation. It arrives with the Forever King apparel collection — elevated sportswear, premium jerseys and reimagined classics that map LeBron’s journey from St. Vincent–St. Mary to Cleveland, Miami, and Los Angeles. Each garment, from tailored jackets to heritage-infused shorts, is designed with the same obsession for detail as the footwear it complements.

Unveiled on LeBron’s latest China tour, the XXIII also represents continuity: 20 years of Nike and LeBron expanding basketball culture across continents, inspiring athletes to believe in possibility, and proving that greatness is both individual and collective.

The LeBron XXIII launches September 25 in China, with a global release October 3 on nike.com and select retailers. Additional stories — and colour ways — will follow, each one adding another page to the Forever King’s narrative.

Because in the kingdom of basketball, the crown is not just worn. It’s played for, sweat into, and built with every step.