PULCO Launches at Harrods

First padel apparel brand to debut at the iconic department store, marking a milestone moment for the sport in the UK.

London, UK — PULCO, the UK-based padel apparel brand, is proud to announce its debut at Harrods, the world’s most iconic department store and an enduring symbol of style and innovation. This landmark partnership makes PULCO the first-ever padel apparel brand to be stocked at Harrods, a testament to both the sport’s surging popularity and the brand’s rising influence at the intersection of sport and style.

Founded on the sun-drenched courts of Acapulco, where padel was born in 1969, PULCO brings the sport’s heritage to life through collections designed in London and crafted from the world’s finest technical fabrics. At the heart of the range is the pioneering AIRCON Shirt, constructed from an ultra-lightweight, Italian-engineered fabric featuring a breakthrough weave that rapidly wicks moisture from the inside out, delivering unrivalled breathability and comfort in play.

The PULCO collection at Harrods extends beyond performance wear to a full lifestyle offering, blending elevated athletic apparel with understated off-court elegance. From technical essentials to refined casual pieces and premium accessories, each item is thoughtfully designed to transition effortlessly between sport, leisure and everyday life.

“We are incredibly proud to be the first padel apparel brand at Harrods” said Joe Middleton, Founder of PULCO. “This is not only a milestone for our brand, but also for the sport of padel. It’s an inclusive, fast-growing community, and we’re excited to lead the way in bringing performance and style to a wider audience through Harrods.”

“Honouring padel’s roots is central to everything we do” added Theodore Ian Iagö, Creative Director of PULCO. “We are passionate about celebrating the spirit of innovation, friendship and rebellion that defines this sport whilst delivering the finest, most technically advanced apparel in the world.”

Harrods will showcase a curated selection of PULCO’s core collection, available in-store and online at harrods.co.uk.