Pharrell Redefines Men’s Luxury with Louis Vuitton’s LV Touch Collection

Pharrell Williams continues to shape the modern language of men’s style. As Louis Vuitton’s men’s creative director, his latest release, LV Touch, reimagines everyday essentials through the lens of craftsmanship and quiet sophistication.

Designed for a new generation that moves seamlessly between work and play, the collection features four refined silhouettes crafted from naturally supple, grained calfskin accented with soft suede. Available in black, brown, and khaki, each piece blends durability with an understated sense of luxury — made to be used, touched, and lived with.

The line revisits archival Louis Vuitton icons, such as the Steamer 30, which first appeared in the early 1900s and now returns with a more relaxed, contemporary form. Meanwhile, the Verso Hobo introduces a reversible design — smooth leather on one side, suede on the other — complete with a detachable pouch for smaller essentials.

Every detail nods to the house’s heritage: the tonal suede V-pocket referencing Gaston-Louis Vuitton’s signature blazon, and the V-shaped carabiner embellished with the monogram flower created by Georges Vuitton in 1896.

Balancing timeless design with modern versatility, LV Touch represents Pharrell’s ongoing dialogue between heritage and innovation — a reminder that true luxury is felt as much as it is seen.

Explore the collection at Louis Vuitton