TOMMY HILFIGER INVITES A GLOBAL FAMILY OF CULTURAL VOICES TO CELEBRATE THE PERFECT HOLIDAY

Travis Kelce, JISOO, Arón Piper, Florian Wirtz, Dominik Szoboszlai, Jérémy Jacquet, Josh Hart and Quen Blackwell come together to put their own stylish spin on the holiday season.

AMSTERDAM, THE NETHERLANDS (November 2026) – Tommy Hilfiger, part of PVH Corp., announces its Winter 2026 campaign, where Ambassadors and cultural tastemakers from the Tommy family get personal, revealing the rituals and quirks that make the season their own. Through weekly video drops leading up to the holidays, audiences discover traditions that range from low-key to all-out, including anything goes dress codes and serious food opinions. The idea is simple: there’s no single way to celebrate — the perfect holiday is personal.

“I’m excited for my first holiday as a married man,” said Travis Kelce. “I love all the old traditions and can’t wait to start some new ones. I start celebrating as soon as that tree goes up.”

The campaign brings together Global Brand Ambassadors Travis Kelce and JISOO, actor Arón Piper, creator and cultural personality Quen Blackwell, pride of New York basketball Josh Hart, and Liverpool FC players Florian Wirtz, Dominik Szoboszlai and Jérémy Jacquet.

Together, their stories paint a vibrant picture of the holiday season, bringing the unmistakable TOMMY HILFIGER spirit to life. Among the personal reveals, Arón Piper heads to northern Spain for an au naturel winter swim, Florian Wirtz competes with his sister for DJ duties, and Travis Kelce combines a night game with home comforts. Quen Blackwell takes holiday lights to another level with a festive drone show, while Guadeloupean music with Jérémy Jacquet and curry goat with Josh Hart show just how personal the season gets. It’s a mash-up of cool cultural icons and a candid look at how they really do the holidays.

“My perfect holiday is all about taking it easy,” said JISOO. “If it’s a day off, I’ll sleep as long as I can and hopefully wake up around dinner time. Then I’ll order something delicious, with dessert arriving at the same time so I can go straight from one to the other. That’s my idea of a very good day.”

The TOMMY HILFIGER Winter 2026 collection reimagines holiday dressing through a modern prep lens, pairing rich textures, elevated layering and a confident seasonal palette. Travis Kelce wears the wool chore jacket, a modern icon, while Florian Wirtz showcases one of the season’s most giftable sweaters. Dominik Szoboszlai dons a cable knit in warm lambswool, while Jérémy Jacquet layers a polo sweater over a striped top, a confident mix of color, texture and classic Tommylayering. JISOO wears the iconic cable knit crew neck, a gifting statement of timeless heritage while Josh Hart effortlessly layers the wool chore jacket, the new cold-weather champion of modern prep. In soft lambswool, Áron Piper pairs the iconic zip-through cable knit with an all-denim look as Quen Blackwell makes the iconic cable knit the foundation of her look, in super-soft wool.

“Family has always meant so much to me, and has inspired my brand since the beginning,” said Tommy Hilfiger. “Over the years, we’ve built a remarkable circle of people who have each become part of our story, and this campaign shows a side of them we don’t often get to see. There’s warmth, humor and plenty of personality — a contemporary take on the best of family life, expressed through confident modern prep.”

The Winter 2026 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

About TOMMY HILFIGER  

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. The brand’s collections celebrate “Prep made Modern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections and products including men’s, women’s and kids’ sportswear, denim, accessories, footwear and fragrance.