Balenciaga Unveils Timeless Elegance in 2025 High Summer Campaign
On April 15, 2025, Balenciaga unveils its High Summer campaign, a striking collaboration with photographer Roe Ethridge. The series features a blend of portraits, still-life imagery, and computer-generated videos, drawing inspiration from the evocative allure of luxury hotel and resort advertisements. Set against meticulously crafted backdrops of idyllic seaside, beachside, and poolside settings—complete with golden sunsets, pristine white sands, and shimmering blue waters—the campaign reimagines the escapist fantasy of high-end travel. Taglines emulate the familiar tone of luxury holiday marketing, while animated visuals bring the campaign’s aesthetic to life, seamlessly blending nostalgia with innovation.
Models Sonja, Estelle, Claudia, Liz, Simon, and Bai showcase key pieces from the High Summer collection, including jersey dresses, bikinis featuring BB buckle hardware or Loop Sports Icon branding, and a velvet bustier swimsuit with a sweetheart neckline. These items are paired with selections from the Summer and Fall 25 collections, such as the Bathrobe Stola, Oversized Boxy Coat, Round Harrington Jacket, and Oversized Short Sleeve Shirt. The looks are completed with calfskin sandals from the Balenciaga | Scholl collaboration.
The looks are paired with a fresh lineup of bag styles you’ll love. There’s the Le City Basket, a perfect summery piece made from woven raffia and lambskin, the chic Carrie Bowling Bag in grained calfskin, and the Le City Bag in khaki canvas. Still-life shots showcase a new version of the Le City Bag in washed denim and spotlight must-have accessories like the Ski Mask Goggles, the stylish Le City Basket, and the Biarritz Tote in sleek black calfskin.
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