Destinology x SW: Luxury Travel Designed Around You

For those who live in the fast lane of professional sport, time is precious, privacy is essential, and every detail matters. Destinology’s partnership with SW was created with this in mind – to offer a level of travel that fits perfectly around the lifestyle of elite athletes and high-performing individuals. Together, they create luxury holidays that combine discretion, comfort, and expertise, supported by Personal Travel Concierges with decades of first-hand experience.

Whether it’s a private family holiday between seasons, a quiet retreat to recharge after a championship, or a perfectly timed break to restore energy, Destinology and SW make sure travel is effortless. Clients focus on the game, the partnership handles everything else.

Personalised Service, Every Step of the Way

Central to the Destinology and SW experience are the former’s Personal Travel Concierges. Each client has a dedicated point of contact at Destinology, whose role is to understand preferences, safeguard valuable time, and work discreetly around demanding schedules. Services include:

• Last-minute escapes arranged with calm precision

• Recovery-focused itineraries designed around performance and wellness

• Private chefs, executive jets, and luxury yacht charters, expertly coordinated

• Access to personal trainers, wellness specialists, and exclusive experiences around the world

This is luxury that operates quietly behind the scenes, a service designed for those who expect everything to run without interruption.

Where Sporting Elites Will Travel in Late 2025

Destinology and SW provide privileged access to the world’s most sophisticated five-star retreats, built on long-standing relationships and years of first-hand expertise. Looking ahead to late 2025, the following destinations are in highest demand:

Ikos & Sani Resorts, Greece – Continually sought after for their blend of ultra-luxury, privacy, and effortless family-friendly services. A range of hotels within these portfolios still hold availability for October.

Barbados & St Lucia – Golf at Sandy Lane or Apes Hill remains a favourite, while exquisite hideaways such as Carlisle Bay in Antigua and Sugar Beach, A Viceroy Resort, St Lucia, are seeing rising demand for off-season recovery in the most beautiful settings.

Dubai & Abu Dhabi – From the iconic Atlantis properties to new ultra-modern desert retreats such as Jumeirah Marsa Al Arab, the UAE continues to be a hub for relatively short-haul luxury escapes with renowned Emirati service and global connectivity.

Thailand & Bali – Increasingly popular for their cultural depth paired with five-star hospitality, these destinations are in demand for rest and recovery between seasons. Options range from Banyan Tree hideaways and Ritz-Carlton resorts to boutique hotels tucked away in serene settings.

The Maldives – Timeless in its appeal, but now with an emphasis on private island exclusivity and sustainability-led resorts. Standouts include JOALI BEING, One&Only Reethi Rah, and Soneva Jani.

Luxury Yacht Charters – For unmatched privacy and flexibility, clients can charter a vessel from Scenic, Emerald, or the Ritz-Carlton Yacht Collection, exploring the world’s most exclusive waters with bespoke itineraries and onboard butlers, chefs, and concierges.

Luxury, Redefined

True luxury isn’t always grand. Sometimes it’s just felt in the seamless arrival, the anticipation of your preferences, and the quiet professionalism of people who get it right every time.

Through the Destinology and SW partnership, your travel plans are premium and personal. Expect exclusive benefits at the world’s finest hotels, first-hand insights from a team who’ve experienced every destination, and absolute assurance that your privacy and time are always protected.