Fendi Welcomed the Year of the Fire Horse With a Playful Capsule

Fendi marked the Year of the Fire Horse with a spirited Chinese New Year 2026 capsule that bridged house codes with auspicious tradition. Launched on January 15 in select boutiques and on Fendi.cn, the release extended the visual language of Spring Summer 2026 into a festive narrative shaped by bold colour play, collectible characters and intimate storytelling.

Womenswear reinterpreted the FF logo through soft blue knits trimmed with saturated pink and yellow, continuing the season’s contrast driven runway palette. Accessories expanded the House’s charm universe with two new BFF Mini characters dressed in red and adorned with persimmons and peanuts, subtle nods to prosperity and smooth beginnings. A limited edition BFF Maxi elevated the theme through mink, shearling and leather detailing, underscoring the Maison’s material fluency.

Menswear introduced lightweight outerwear and jersey pieces including windbreakers, hoodies and T shirts, where delicate florals and embroidery were woven directly into the Fendi logo. The silhouettes remained understated, refined through tonal warmth and quiet precision.

The campaign built on Fendi’s character led storytelling, bringing the BFF family to life within a soft focus domestic setting. Dumpling making, perfume spritzing and reunion moments created a sense of intimacy, culminating in dumplings arranged to form the Fendi logo, a final gesture linking heritage with house identity.

Rather than a fleeting festive drop, the capsule reinforced continuity, folding Lunar New Year into the evolving arc of Fendi’s creative direction with confidence and clarity.