Gustaf Westman x Mercedes Benz Drop Bold Capsule Collection and Statement Car
Design and automotive fans have been treated to one of the year’s most distinctive collaborations. Swedish designer Gustaf Westman and Mercedes Benz have joined forces for a creative partnership that’s already generating plenty of buzz. The centrepiece is unmistakable—the Gustaf Westman x Mercedes Benz Chunky Car, presented alongside a limited edition capsule collection that blends playful, practical design with high-end automotive style.
At first glance, the Gustaf Westman x Mercedes Benz Chunky Car demands attention. Bathed in bubblegum pink, the reimagined CLA model blends Westman’s signature soft curves and bold forms with Mercedes Benz’s timeless elegance. What sets it apart is its focus on fun and functionality—it’s built for adventure, not just display.
The highlight? A pull-out picnic table at the rear, tucked neatly into the car and ready for spontaneous outdoor feasts. On the roof, a dome-shaped tent with adjustable poles can be bright and open or cosy and private, perfect for embracing outdoor living.
Westman’s signature style shines in the oversized, rounded wing mirrors and playful interior accessories. The design feels inviting, tactile, and joyful, celebrating practicality and fun in every detail.
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Capsule Collection Pairs Style with Utility
The experience extends beyond the car itself. Together, Westman and Mercedes Benz have released a run of limited-edition accessories that echo the car’s playfulness, making this collaboration truly immersive.
A showstopper piece, this pink plate carries the classic Mercedes Benz logo, reimagined in Westman’s playful palette. It’s the perfect centrepiece for your next picnic or design conversation.
Chunky Foldable Picnic Blanket:
Form meets function with this substantial blanket. Its chunky design not only offers comfort but also stands out against any backdrop.
A direct nod to the car, this oversized mirror is both practical and bold, turning a simple accessory into a collectible design object.
What’s a picnic without snacks? This thoughtfully designed tray, complete with Westman’s signature rounded lines, ensures your hot dogs have the best seat at your picnic.
The entire capsule carries Westman’s quirky touch, blending cuteness, functionality, and a luxurious sense of fun. Each piece is a collectable, designed for use but destined for Instagram feeds and design wish lists.
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How This Collab is Shaping Culture
This collaboration is more than marketing hype. Mercedes Benz has long been a pioneer in fusing automotive innovation with culture, working recently with the likes of Ice Spice, MSCHF, and Moncler. The Gustaf Westman partnership, part of the ongoing “Class of Creators” series, underlines the brand’s commitment to creative vision and expanding the definition of luxury beyond the showroom.
For Westman, it’s an inspired evolution of his design language, making bold, tactile forms feel at home on the road as much as in the living room. He’s made it clear that inspiration comes from the connection between vehicles and nature; every detail in the Chunky Car supports his vision of accessible, comfortable adventure.
What sets this project apart is its sense of approachability. By making fun the heart of the design, both in the car and the capsule, the collaboration invites people to rethink what a luxury experience can look and feel like.
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Experience the Collection
If you’re eager to explore this collaboration, the limited-edition collection is available for a short time only. Visit gustafwestman.com to see the full line-up, from that star plate to the picnic blanket and tray. For a closer look at the Chunky Car and creative event highlights, check the official Mercedes Benz and Gustaf Westman social media feeds.
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