Why Invest in Luxury Watches? The Brands Defining 2025

Luxury watches are more than accessories; they’re wearable assets with proven investment potential. As global demand for pre-owned timepieces grows and production remains intentionally limited, select models now rival fine art and classic cars in appreciation.

Savard curates these investment-grade watches, guiding clients toward pieces that balance craftsmanship, cultural relevance, and enduring value.

Why Collectors Invest in Timepieces

● Rarity fuels value — Limited runs and discontinued models appreciate fastest.

● Global liquidity — A thriving resale market ensures watch assets remain movable.

● Tangible resilience — Unlike digital or paper assets, watches are wearable wealth.

● Cultural prestige — Heritage maisons convey identity and legacy.

● Heirloom potential — Quality timepieces transcend generations.

Savvy investors analyse brand strength, model history, provenance, and market timing before they buy.

Top Investment-Grade Watch Brands for 2025

1. Rolex – The Icon of Stability

The Submariner and Daytona remain icons of liquidity. Low production and timeless design keep demand high, resale premiums have averaged +10–15 % year-on-year in 2025.

Models to watch: Submariner, Daytona Cosmograph.

2. Patek Philippe – Craftsmanship as Currency

Ultra-limited and artisanal, Patek’s Nautilus 5711 and Grand Complications define the pinnacle of horological investment. Historic auction performance underscores their scarcity.

Models to watch: Nautilus 5711, Grand Complications.

3. Audemars Piguet – The Modern Collector’s Favourite

The Royal Oak remains a cultural icon and a collector’s constant. Its boutique-only supply keeps values climbing.

Models to watch: Royal Oak Jumbo, Royal Oak Offshore.

4. Omega – Accessible Excellence

Precision meets accessibility. Speedmasters linked to space history and Seamasters tied to cinematic legacy hold stable secondary-market value.

Models to watch: Speedmaster “Moonwatch”, Seamaster Diver 300 M.

5. Richard Mille – Engineering for the Elite

Futuristic design and extreme scarcity drive six-figure valuations. RM 011 and RM 27-03 exemplify performance-driven luxury.

Models to watch: RM 011, RM 27-03.

6. Hublot – Bold and Disruptive

Hublot’s “Art of Fusion” appeals to next-generation collectors through bold materials and collaborations.

Models to watch: Big Bang Unico, Classic Fusion Titanium.

Honorable Mentions

Vacheron Constantin, Jaeger-LeCoultre, Panerai, and Tudor all showcase strong craftsmanship and emerging value growth in the resale market.

Emerging Independent Brands

F.P. Journe, Laurent Ferrier, and MB&F are reshaping collector culture, producing ultra-limited runs that consistently outperform at auction.

Before You Buy

1. Verify rarity & provenance — full documentation ensures value.

2. Track market cycles — acquisitions before key releases often outperform.

3. Inspect condition — factory parts and servicing records are vital.

4. Think long term — liquidity favours holding for 3-5 years.

5. Buy with passion — intrinsic enjoyment supports patient investing.

Building Wealth in Time

To own a luxury watch is to invest in time itself. Whether acquiring your first Rolex or refining a Patek-heavy portfolio, your choices should reflect both precision and purpose.

Savard connects discerning collectors with verified, investment-grade watches that embody heritage, performance, and legacy pieces that don’t just keep time, they define it.