SW Announces Exclusive Partnership with The Dalmore
Bringing The Dalmore’s iconic Whisky to a global audience of sports and entertainment professionals
SW is proud to announce an exclusive partnership with The Dalmore, the world’s most prestigious whisky brand. This collaboration brings together two icons in their respective fields—where the artistry of whisky-making meets sports and entertainment.
“At SW, we celebrate those who set new standards in their craft. Partnering with The Dalmore, a brand synonymous with heritage, innovation, and refinement, is a perfect match as we embark on an exciting new chapter,” says Liam Milburn & Andrew Davidson, Managing Directors at SW.
With a legacy spanning over 180 years, The Dalmore is renowned for its mastery of cask curation and unwavering commitment to excellence. From its meticulously crafted single malts to its rare and record-breaking releases, every bottle embodies a pursuit of perfection—values that align seamlessly with SW.
Steven Pearson, Chief Marketing Officer, The Dalmore adds “This partnership between The Dalmore and SW is genuinely exciting. We pride ourselves on combining technical expertise with creative flair to produce exceptional, rich and complex whiskies that can be enjoyed around the world. SW readers are authentically like-minded, combining their own expertise and creativity in their respective fields to produce exceptional performances. In this partnership with SW, we aim to more than meet their high expectations.”
As SW steps into its landmark tenth year, this partnership marks just the beginning. Stay tuned for exclusive events, original content, and collaborations that redefine sports luxury.
2025 is set to be a defining year, and we can’t wait to share the journey with you.
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